An exploration into mixed reality setups
We’ve been thinking about the future of in-store experiences. What if you could literally step into the world of a product? Mixed reality (XR) experiences propose a new kind of immersive and adaptable brand encounter. Transforming any space into a pop-up dynamic visual landscape, customers are invited to step into the creative vision of a collection.
Each experience is unique. As you pick up a garment or product, the surrounding environment transforms using head and camera tracking to respond in real-time to your presence. Exploring the space with your body, you can experience the product from different perspectives, immersed in the atmosphere created by LED and stage lighting. Leave with a takeaway to remember your experience and share it online.
From in-store installations to product launches, from photobooths to Instagram filters, XR Stages are flexible to suit different shapes, scales and seasons and host a range of different content. Customers can enter into campaign imagery or a product story, or give products a ‘test-drive in real-life contextual scenarios. Offering a range of unique, sensorial product experiences, XR Stages bridge the digital and physical to create a memorable customer journey.
1 of 2
