Digital Partner for French Fashion House Maison Margiela – Artisanal AW19
We have been collaborating with Maison Margiela as a digital partner for six of their collections. Drawing on the maison’s craft-based approach, we have come up with tailor-made formats and visual communication strategies that respond to the specific themes and language of each season.
Building new forms that work alongside Galliano’s avant-garde thought-process, the digital universes we have created are an extension of the collection, rather than a documentation of it.
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Playing on the idea of the ‘Trompe-l'oeil’, the assets we created – a show teaser, a runway video, a podcast teaser and a series of Instagram vignettes – ribbed off the layers of visual information present in the show, blurring the line between the clothes, the projections and the space itself. Working closely with Katerina, we were also responsible for translating her ideas into the show scenography, in which projections of the human form filled the walls.
Podcast
Artisanal AW19
The final stage of this cycle of decadence, this collection presents a breakdown of social structure and a carte-blanche for the future. Feeding this sense of decay into the garments themselves, the show featured projections of the nudes and fleshy close-ups of artist Katerina Jebb, harking back to a desire for authenticity and human instinct.
