Ferrari Christmas Windows
For our inaugural collaboration with Ferrari, we were commissioned to create the Christmas window displays for their flagship store in Milan – a design that will also travel to stores in Rome, Miami and Maranello.
Cutting through the elaborate festive decorations of Via Giovanni Berchet, the 12 windows embrace the elegance at the heart of the brand’s vision.
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In a luxurious red colour palette, each window hosts a minimalist take on the mechanics of gift wrapping. Mirroring Ferrari’s sophisticated craftsmanship, the refined materials and design details we chose use the inner workings of engineering as an aesthetic.
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6 out of the 12 displays are kinetic, powered by subtle movement as a gesture towards the brand’s technological innovation.
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Inside the store, a deconstructed Christmas tree fashioned out of gift boxes and ribbons acts as a pared back centrepiece, animated by a play of light.
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- For:
- Ferrari
- Role:
- Art Direction, Creative Concept, Spatial Design, Lighting Design, Scenography
- With:
- DSL Studio — Photography
