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The Body Space: a multi-sensory pop-up store for Mugler

In celebration of the 30th anniversary of Mugler’s iconic scent Angel, we created a pop-up that blends fragrance and fashion at the Cornershop in London’s Selfridges. Amplifying Mugler’s signature emphasis on volume and proportions, the pop-up is made up of giant fragments of a woman’s body that break up the space into a variety of retail experiences.

The body’s chest and buttocks create a dome for the final space: the Synesthesia Chamber. A concoction of light, sound and fragrance, this multi-sensory experience immerses visitors in the magic of the house’s eau de parfum Angel. A polyphonic soundscape of siren-esque voices coaxes visitors into the space and towards a scent sculpture, illuminated by undulating lights. As the visitor approaches the drop-like structure, the lights intensify and the sculpture emits a short burst of fragrance whilst a projection lights up the space with stars which slowly transforms into the abstract shapes of heavenly bodies.

Seen from the street, the sculptural installation forms an abstract side view of a woman elegantly reclining. The curves, crevices and folds of the body are rendered in a reflective material that mirrors the viewer’s gaze, throwing back a distorted image – a nod to Mugler’s sense of humour and seduction. Inside the Cornershop, visitors are invited on a journey through the body which slowly reveals itself, its interior forming shell-like structures coated in the signature Mugler blue. The leg houses the fragrance collection, unfolding around a drop-like refill fountain that allows customers to have their perfume bottles refilled before exploring the torso which cocoons a selection of pieces and a fitting room.

The body’s chest and buttocks create a dome for the final space: the Synesthesia Chamber. A concoction of light, sound and fragrance, this multi-sensory experience immerses visitors in the magic of the house’s eau de parfum Angel. A polyphonic soundscape of siren-esque voices coaxes visitors into the space and towards a scent sculpture, illuminated by undulating lights. As the visitor approaches the drop-like structure, the lights intensify and the sculpture emits a short burst of fragrance whilst a projection lights up the space with stars which slowly transforms into the abstract shapes of heavenly bodies.

Role:

Creative Concept, Spatial Design, Experience Design, Software Development, Sound Design, Lighting Design, Prototyping, Content Design and Production, Production Management

For:

Mugler

With:

Spatial – Immersive audio

Beau Nox – Sound

Xylotek – Physical production

Other work