A Pop-Up Installation for COS at Salone del Mobile
COS commissioned us to create a pop-up concept store during Salone del Mobile in Milan. Located in the Lambrate district, our installation transformed the brand’s signature minimalism into a spatial experience.
Taking the theme of the collection, ‘Modern Utility’, as a starting point, we became interested in simple optimized forms created by modern technologies. Using RIM (Reactive Injection Moulding) to design the installation, we built a modular display that can be reassembled into an infinite number of geometric forms, drawing on the structural codes of the atom. Built from contrasting and tactile materials, the installation’s straight lines were ruptured by soft rope, playing with form and function.
The resulting centrepiece brings to life COS’ core design ethos, turning a complex composition into something that appears simple and minimal: an elegant frame for a selection of garments from the SS13 collection. Like a timeless white shirt, the modular display has no lifespan and can live in any shape, space, or scale to suit an endless stream of product displays.