Ferrari’s Collectibles Exhibition during Salone del Mobile in Milan
On the occasion of Salone del Mobile in Milan, we created a temporary exhibition for Ferrari’s flagship store. Ferrari Collectibles: ‘Born for Speed, Reborn for Beauty’ transforms the boutique’s atrium and basement into a minimalist gallery-like space that charts the brand’s story through a curated selection of historical design objects.
Placing attention on Ferrari’s legacy of innovation and elegant craftsmanship, the installation strips back its complex machines into their most essential parts, each ‘collectible’ a tangible fragment of the brand’s heritage.
Framed by the window display and viewable from the street, the centrepiece hangs in the atrium; an exploded view of an engine framed by a theatrical curtain. Animated by light, the power of the 500kg engine – the heart of a car – is the focal point of the store.
Rendered in neutral tones, the design takeover of the basement draws its cues from Ferrari’s visual language with touches of brush steel and aluminium. A series of modular plinths and niches in the wall forefront the objects, accented by fragments of information that offer details of each collectible.
1 of 3
1 of 3
1 of 5
A big screen hosts content related to the creation of the objects on display, plotting Ferrari’s iconic approach to engineering through its milestones across history.
- For:
- Ferrari
- Year:
- 2025
- Size:
- 300M2
- Location:
- Milan, IT
- Sectors:
- Luxury Fashion Automotive
- Role:
- Art Direction, Creative Concept, Spatial Design, Lighting Design, Scenography
- With:
- DSL Studio — Photography
