Immersive Takeover of Nike’s House of Innovation for Air Max DN8
As part of our ongoing collaboration with Nike at the House of Innovation in Paris, we created another immersive spatial takeover to mark the launch of the new Air Max DN8.
1 of 2
A Multi-Sensory Environment Inspired by Innovation
Dynamic Storefront Activation
1 of 2
1 of 2
Bringing Innovation to the Heart of the Store
1 of 3
An Evolving Narrative in Real Time
1 of 4
1 of 2
Four Interactive Pods, Four Core Concepts
Unreal Flow
A motion-responsive light sculpture animates the shoe’s airflow system, engineered for impact absorption.
Unreal Cushioning
A responsive floor surface showcases the new cushioning technology, adding lift and bounce to every step.
Unreal Motion
Layered projections reveal the DN8’s design DNA, offering a detailed breakdown of its innovation-first ethos.