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Your body as a controller in Nike's House of Innovation Paris

Nike opened the doors of its third House of Innovation, in Paris, July 2020. A store unlike any other, it exists to celebrate and challenge the future of sport. We created a long term immersive installation for the launch of this European flagship store.

The Kid’s Pod is a game station with a difference: you are the controller and there are no rules. The movements of your body shape and change the journey of the on-screen athletes, challenging them to excel and activate three different ‘innovations’. There’s no beginning and no end: all you need to do is step in front of the screen and explore.

Nike kids pod move to play
Nike kids pod body as a controller

Inspired by the spontaneity and energy of parkour, the possibilities of the Kid’s Pod are limitless. With no instructions or interface, the hexagonal structure creates a 360° play area that invites kids to discover the game intuitively, and even team up for a multiplayer mode. The more you play, the more you learn.

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Nike kids pod interactive installation
Nike kids pod digital phisical interactive installation
Nike kids pod experimential marketing
For:

Nike

Role:

Creative Concept, UX/CX Design, Experience Design, Art Direction, Spatial Design, Prototyping, Software Development, Installation Engineering, Research

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