Your body as a controller in Nike's House of Innovation Paris
Nike opened the doors of its third House of Innovation, in Paris, July 2020. A store unlike any other, it exists to celebrate and challenge the future of sport. We created a long term immersive installation for the launch of this European flagship store.
The Kid’s Pod is a game station with a difference: you are the controller and there are no rules. The movements of your body shape and change the journey of the on-screen athletes, challenging them to excel and activate three different ‘innovations’. There’s no beginning and no end: all you need to do is step in front of the screen and explore.
Inspired by the spontaneity and energy of parkour, the possibilities of the Kid’s Pod are limitless. With no instructions or interface, the hexagonal structure creates a 360° play area that invites kids to discover the game intuitively, and even team up for a multiplayer mode. The more you play, the more you learn.
Creative Concept, UX/CX Design, Experience Design, Art Direction, Spatial Design, Prototyping, Software Development, Installation Engineering, Research