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Travel exhibition ‘Volez, Voguez, Voyagez’ for Louis Vuitton

Louis Vuitton’s traveling exhibition “Volez, Voguez, Voyagez” (Fly, Sail, Travel) retraces the adventure of the House of Louis Vuitton from 1854 to the present. For the Seoul, New York City and Shanghai editions of this exhibition, we created high-impact entrance statements to welcome guests into Louis Vuitton's world of travel.

For the Shanghai edition, we created an entrance statement. An atmospheric space, in-between night and day, adorned with lanterns and flooded by neon light. Hanging from the ceiling in an assortment of shapes and sizes, each lantern was embedded with LED panel with synchronised scrolling messages and graphics, welcoming visitors. Overhead, we installed an ever-shifting digital ‘skylight’, animated by moving clouds and glowing colours.

In Seoul, we developed an interactive LED wall on a massive scale (90m2), inviting visitors to fly a plane over world cities using their own bodies to control the movement.

In our custom-built 3D environment, a classic plane (which mimics a real version displayed in the exhibition) encounters famous world monuments as it makes a seemingly endless journey soaring above the clouds.

A display with architectural scale: visitors are bathed in light emitted by the LED wall as they enter the exhibition.

The installation rewarded exploration, causing the plane to pull special maneuvers around the monuments when steered close enough.

For the New York edition of the exhibition, our space was a long corridor rather than an entranceway. Here we presented a digital subway station, crafted with Louis Vuitton styling. A 22m long video wall allowed a life-size train to enter the space at set intervals, accompanied by an immersive 6-speaker soundscape.

The installation combined digital and physical elements, connected by the same design language.

Louis Vuitton
Concept Development, Creative Direction, Design, Software Development, Installation
Naivi — Unreal development

Other work