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A Moving Sanctuary for Lexus

For Milan Design Week, we were invited by Lexus to collaborate on an installation as part of Discover Together 2026, exploring how a car interior can become more personal and responsive through AI and bio-responsive sensing.

Our response is A Moving Sanctuary: an immersive spatial prototype that explores what happens when the interior of a car begins to react to the individual. Developed as a working prototype, the installation tests how bio-responsive technologies and AI can shape a more personal experience of time and space.

A Responsive Ritual

The installation embraces ritual, transforming the car from a vehicle moving through physical space into a private sanctuary. Sealed off from the intensity of the outside world, the pod is designed as a soft, enveloping environment that echoes the intimacy of the back seat.

Once inside, visitors lie down and the system begins to read their breathing rhythm. Thermal sensing and computer vision detect subtle changes in breath, while a custom-trained AI model interprets inhale and exhale in real time. This data is translated into a continuous choreography of light and sound, forming a feedback loop between body and environment, guiding each visitor through a personalised, meditative experience.

From Concept to Prototype

Developed through hands-on prototyping, the project explores how sensing technologies and AI can be integrated into future mobility. The installation functions as a live test environment, allowing the team to refine how technology, space, and human behaviour interact in real conditions.

Technology is not presented as the focal point, but as an enabler, allowing the space to react, adjust and engage with the visitor.

Reframing the Interior

For Lexus, the project reflects a broader shift: from designing vehicles as objects of transport to shaping environments that define the quality of time spent within them. A Moving Sanctuary offers a glimpse into that direction, where the interior becomes a place to pause, recalibrate, and reconnect.

For:
Lexus
Year:
2026
Location:
Milan
Sector:
Mobility
Role:
Creative Concept, Experience Design, Art Direction, Graphic Design, Spatial Design, Prototyping, Software Development, Installation Engineering

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