Digital Partner for French Fashion House Maison Margiela – Défilé AW19
We have been collaborating with Maison Margiela as a digital partner for six of their collections. Drawing on the maison’s craft-based approach, we have come up with tailor-made formats and visual communication strategies that respond to the specific themes and language of each season.
Building new forms that work alongside Galliano’s avant-garde thought-process, the digital universes we have created are an extension of the collection, rather than a documentation of it.
Podcast
Teaser
We explored the spirit of this contemporary Swan Lake through a variety of different formats, from a show teaser and a runway video to a podcast teaser. Peeking into Galliano’s vivid imagination and well of inspiration, it was hailed as the first of its kind in the fashion industry – a bold new form that pulled the curtain back on the process of creation. Cut together with images from the show, the teaser recounted this abstracted version of Swan Lake through his cast of models, narrated by Galliano himself.
Défilé AW19
The idea of digital decadence explored in the recent Artisanal show was filtered down for this ready-to-wear collection, with garments stripped back down into a more purified and minimal form. Inspired by retelling the classic story of Swan Lake to the dramatic overtones of Tchaikovsky’s music, Galliano’s research swings this time towards the idea of ‘Transformation’.
Other work
Digital Partner for French Fashion House Maison Margiela – Artisanal SS19
Digital Partner for French Fashion House Maison Margiela – Artisanal AW19
Digital Partner for French Fashion House Maison Margiela – Défilé SS20
Digital Partner for French Fashion House Maison Margiela – Artisanal SS20
Digital Partner for French Fashion House Maison Margiela – Défilé AW20