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Digital Partner for French Fashion House Maison Margiela – Défilé SS20

We have been collaborating with Maison Margiela as a digital partner for six of their collections. Drawing on the maison’s craft-based approach, we have come up with tailor-made formats and visual communication strategies that respond to the specific themes and language of each season.

Building new forms that work alongside Galliano’s avant-garde thought-process, the digital universes we have created are an extension of the collection, rather than a documentation of it.

We foregrounded this idea of ‘Remembrance’ in the assets we created, referencing the feeling of hope Galliano found in the heroes of WW2 in the podcast teaser, show teaser and runway video. Grounding the collection firmly back in the present, we also introduced photography of the show from an audience perspective as well photographing the new genderless ‘Snatched’ bag.


Défilé SS20

The ready-to-wear collection looked back in order to look forward, layering the past into the present. In response to our contemporary state of political turmoil, Galliano searched for hope, drawing inspiration from the icons of WW2 and the idea of uniforms.

For :

Maison Margiela


Creative Direction, Production Oversight, Post Production, Main Show Video Edit, Teaser Video, Podcast Video, Key Look Photography, Product Launch Photography

With :

Lonneke van der Palen – Photography