The Floor proposes an interplay between visitors, AI and physical space, transforming them into characters that play an active role in an emerging, generative narrative.

Replacing traditional button and touchscreen controls with textiles. Taking advantage of the conductive properties of fabric to give a different, surprising tactile response when controlling an environment.

The Lens merges the qualities of real, physical objects with those of their digital representations. This seamless integration enables an intuitive, interactive way to discover products without the need of a phone.

By regulating the voltage supplied to smart glass, opaque walls can turn in to transparent windows in response to visitors' approach, drawing them closer to observe the subject behind.

Ambient lighting becomes a spotlight on an object, in response to user interaction, highlighting the subject of their attention.

An LLM guides a group of individuals around a space using the minimal input of their x- and y-coordinates. A rotating iPad directs its attention to individuals close by and employs different persuasion techniques to make people come into the circle and start walking around.

As visitors move furniture around a scene, the lighting and soundscapes shift with them, demonstrating the passage of time and how a product's use can change over the course of a day.