The Floor proposes an interplay between visitors, AI and physical space, transforming them into characters that play an active role in an emerging, generative narrative. Our ambition is to build a dynamic environment that is not programmed beforehand and therefore is able to transform itself constantly and create a dynamic narrative based on how the people inside behave.

The Lens merges the qualities of real, physical objects with those of their digital representations. This seamless integration enables an intuitive, interactive way to discover products without the need of a phone. Interacting with The Lens triggers sensory responses outside of the screen, creating a form of immersion that goes beyond traditional AR.

In this early prototype, an LLM guides a group of individuals using the minimal input of their x- and y-coordinates. A rotating iPad directs its attention to individuals close by and employs different persuasion techniques to make people come into the circle and start walking around.  Whenever someone leaves, it will try to get them back on track: “The circle is empty! It’s so lonely here! Please come back...”