A living facade for Boucheron’s new flagship store in Tokyo

We designed a 28-meter tall facade with French arches, 15 ultra projectors and privacy glass, showing the store departments floors during the day and an projecting an larger than life ever-evolving digital garden during the night

Over the course of the year the virtual botanic scene adapts according to the seasons over.

Unfolding within the tall, rounded black arches that frame the front of the store – a lush impression of a larger landscape full of minute natural details can be glimpsed from the street transforming in real time. Running on its own circadian rhythm, by day the glass is transparent allowing a view into the store’s activities.

A process driven by iterative prototyping

The view people see from the street changes multiple times during the span of one night, revealing different compositions within the frame. Each season has its own character woven through a rich medley of sound and image, each composition tunes into the small shifts of the respective time of year.

Dynamic Content through Unreal™

With a nod to local Japanese festivities, each season contains a phase that pays tribute to a local celebration – from the bloom of spring’s cherry trees through to the fireflies whirring through the vibrant greens of summer, followed by a large harvest moon set against the warm tones of autumn and rounded off by an ice festival in winter.